How much is enough?

We the richest fifth of the world's population already consume more than our fair share of the world's resources. CONSUMERISM is a social and economic creed that encourages us to aspire to even more than that share, regardless of the consequences.

The USA alone, with only 6%
of the world's population,
consumes 30% of its
resources.

20% of the world's population consumes over 70% of its material resources, and own's over 80% of its wealth although this global elite includes people in almost every country, it is mainly concentrated in the Westernised, consumerist nations: the US. Canada, Western Europe, Saudi Arabia, Australia and Japan.

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